:root{--navy:#03284c;--navy2:#001a31;--green:#087b38;--green2:#11a34a;--gold:#ddaA25;--gold2:#f2ca58;--ink:#132331;--muted:#647585;--paper:#f6f8f9;--line:#dfe6eb;--white:#fff;--shadow:0 18px 55px rgba(0,27,53,.11);--r:18px}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;color:var(--ink);font-family:Inter,Segoe UI,Arial,sans-serif;line-height:1.65;background:#fff}a{text-decoration:none;color:inherit}img{max-width:100%;display:block}.container{width:min(1180px,92%);margin:auto}.section{padding:96px 0}
.site-header{height:82px;position:sticky;top:0;z-index:100;background:rgba(255,255,255,.96);backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}.nav-wrap{height:82px;display:flex;align-items:center;justify-content:space-between}.brand img{width:188px}.nav{display:flex;align-items:center;gap:23px;color:var(--navy);font-size:13px;font-weight:800}.nav a:hover{color:var(--green)}.nav-cta{padding:10px 16px;border:1px solid var(--navy);border-radius:999px}.menu{display:none;border:0;background:none;font-size:28px;color:var(--navy)}
.hero{position:relative;overflow:hidden;color:#fff;background:linear-gradient(135deg,var(--navy2),var(--navy) 65%,#003d34);padding:108px 0 90px}.hero:after{content:"";position:absolute;width:680px;height:680px;border-radius:50%;right:-350px;top:-380px;border:1px solid rgba(221,170,37,.25);box-shadow:0 0 0 90px rgba(221,170,37,.035),0 0 0 180px rgba(221,170,37,.02)}.hero-grid{position:relative;z-index:2;display:grid;grid-template-columns:1.18fr .82fr;gap:70px;align-items:center}.eyebrow{display:inline-block;color:var(--gold);font-size:11px;font-weight:900;letter-spacing:.2em;margin-bottom:14px}h1,h2,h3{line-height:1.1;letter-spacing:-.035em}h1{font-size:clamp(44px,6vw,76px);margin:0 0 23px;color:#fff}h1 em{color:var(--gold2);font-style:normal}h2{font-size:clamp(34px,4.2vw,53px);color:var(--navy);margin:0 0 17px}h3{font-size:21px;color:var(--navy);margin:0 0 8px}.lead{font-size:18px;color:#d5e0e8;max-width:750px}.actions{display:flex;gap:12px;flex-wrap:wrap;margin:30px 0}.btn{display:inline-flex;align-items:center;justify-content:center;padding:13px 21px;border-radius:9px;font-weight:850;border:1px solid transparent;cursor:pointer}.primary{background:linear-gradient(135deg,var(--gold),var(--gold2));color:#14202b;box-shadow:0 12px 30px rgba(221,170,37,.2)}.outline{border-color:rgba(255,255,255,.38);color:#fff}.outline:hover{background:rgba(255,255,255,.08)}.trust{display:flex;gap:18px;flex-wrap:wrap;color:#c4d1db;font-size:12px}
.hero-card{border:1px solid rgba(255,255,255,.18);border-radius:22px;padding:28px;background:rgba(255,255,255,.08);backdrop-filter:blur(10px);box-shadow:var(--shadow)}.card-head{display:flex;justify-content:space-between;font-size:11px;letter-spacing:.15em;font-weight:900}.dot{color:#55d078}.metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;margin:40px 0 18px}.metric{padding:14px;border-radius:11px;background:rgba(0,0,0,.18)}.metric small{display:block;color:#afc0cb;font-size:10px}.metric b{font-size:19px}.chart{height:165px;display:flex;align-items:end;gap:10px;padding:10px}.chart i{flex:1;display:block;background:linear-gradient(#28b95b,#00672e);border-radius:5px 5px 0 0}.goldline{height:3px;background:linear-gradient(90deg,var(--gold),transparent);margin:12px 0}.hero-card p{margin:0;color:#c6d3dc;font-size:12px}
.ribbon{border-bottom:1px solid var(--line);box-shadow:0 7px 25px rgba(0,0,0,.04)}.ribbon-grid{display:grid;grid-template-columns:repeat(4,1fr)}.ribbon-grid div{padding:22px 17px;border-right:1px solid var(--line)}.ribbon-grid div:last-child{border:0}.ribbon b{display:block;color:var(--navy);font-size:14px}.ribbon span{font-size:12px;color:var(--muted)}
.heading{max-width:790px;margin-bottom:45px}.heading p,.copy p{color:var(--muted);font-size:16px}.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.grid2{display:grid;grid-template-columns:repeat(2,1fr);gap:20px}.card{border:1px solid var(--line);border-radius:var(--r);padding:27px;background:#fff;transition:.2s}.card:hover{transform:translateY(-4px);box-shadow:var(--shadow)}.featured{border-top:4px solid var(--gold)}.icon{width:45px;height:45px;border-radius:12px;background:#edf7f1;color:var(--green);display:grid;place-items:center;font-weight:900;margin-bottom:17px}.card p{font-size:14px;color:var(--muted)}.card ul{padding-left:18px;color:#465766;font-size:13px}.card li{margin:5px 0}.link{color:var(--green);font-weight:850}.soft{background:var(--paper)}.dark{background:var(--navy2);color:#fff}.dark h2,.dark h3{color:#fff}.dark .heading p{color:#b9c8d3}
.split{display:grid;grid-template-columns:1fr 1fr;gap:70px;align-items:center}.checks{display:grid;gap:12px;margin-top:22px}.check{display:flex;gap:12px}.check>span{width:27px;height:27px;display:grid;place-items:center;border-radius:50%;background:#eaf5ee;color:var(--green);font-weight:900;flex:none}.goldbox{background:var(--navy);color:#fff;border-radius:20px;padding:25px;box-shadow:var(--shadow)}.goldbox .row{display:flex;gap:16px;padding:17px 4px;border-bottom:1px solid rgba(255,255,255,.1)}.goldbox .row:last-child{border:0}.goldbox b{color:var(--gold);font-size:11px}.goldbox span{font-size:14px}.audience,.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:17px}.audience .card{background:rgba(255,255,255,.04);border-color:rgba(255,255,255,.12)}.audience .card p{color:#b9c8d3}.kicker{font-size:11px;font-weight:900;letter-spacing:.15em;color:var(--gold)}.step{border-top:2px solid var(--gold);padding-top:20px}.step p{font-size:14px;color:var(--muted)}
.pagehero{padding:78px 0 65px;background:linear-gradient(135deg,#f3f7f8,#fff);border-bottom:1px solid var(--line)}.crumb{font-size:12px;color:var(--muted);margin-bottom:25px}.crumb a{color:var(--green);font-weight:800}.pagehero h1{color:var(--navy);font-size:clamp(40px,5vw,64px);max-width:900px}.pagehero p{font-size:18px;color:var(--muted);max-width:790px}.service-list{display:grid;grid-template-columns:1fr 1fr;gap:17px}.service-row{border:1px solid var(--line);border-radius:15px;padding:21px;background:#fff}.service-row b{display:block;color:var(--navy);font-size:17px}.service-row span{font-size:13px;color:var(--muted)}.notice{padding:15px 18px;border-left:4px solid var(--gold);background:#fbf7e9;color:#4f4a36;font-size:13px;border-radius:6px}.faq{display:grid;gap:12px}.faq details{border:1px solid var(--line);border-radius:12px;padding:16px 18px;background:#fff}.faq summary{font-weight:850;color:var(--navy);cursor:pointer}.faq p{color:var(--muted);font-size:14px}
.blog-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.article{border:1px solid var(--line);border-radius:18px;overflow:hidden;background:#fff}.article-top{height:125px;background:linear-gradient(135deg,var(--navy),#00583e);display:flex;align-items:flex-end;padding:18px;color:var(--gold2);font-size:11px;font-weight:900;letter-spacing:.14em}.article-body{padding:22px}.article-body h3{font-size:20px}.article-body p{font-size:13px;color:var(--muted)}
.contact-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:70px}.contact-points{display:grid;gap:16px;margin:28px 0}.contact-point{display:flex;gap:13px}.ico{width:39px;height:39px;border-radius:50%;background:#edf7f1;color:var(--green);display:grid;place-items:center;flex:none}.contact-point b,.contact-point small{display:block}.contact-point small{color:var(--muted)}.form{border:1px solid var(--line);border-radius:20px;padding:28px;box-shadow:var(--shadow);display:grid;gap:14px}.form label{font-size:12px;font-weight:850;color:var(--navy)}.form input,.form select,.form textarea{display:block;width:100%;margin-top:7px;border:1px solid #d4dee4;border-radius:8px;padding:12px 13px;font:inherit;color:var(--ink)}.form textarea{min-height:120px;resize:vertical}.form small{color:var(--muted);font-size:11px}
footer{background:#001426;color:#afc0cc;padding-top:52px}.footer-grid{display:grid;grid-template-columns:2fr 1fr 1fr;gap:40px;padding-bottom:43px}.footer-logo{width:205px}.footer-grid p{font-size:12px}.footer-grid b{display:block;color:#fff;margin-bottom:10px}.footer-grid a{display:block;font-size:13px;margin:7px 0}.footer-grid a:hover{color:var(--gold)}.footer-bottom{border-top:1px solid rgba(255,255,255,.09);padding:17px 0;font-size:11px}
.float-wa{position:fixed;right:20px;bottom:20px;z-index:80;background:var(--green);color:#fff;padding:12px 16px;border-radius:999px;font-weight:900;box-shadow:0 10px 25px rgba(0,0,0,.2)}.float-wa:hover{background:var(--green2)}
@media(max-width:930px){.nav{display:none;position:absolute;top:82px;left:0;right:0;background:#fff;padding:18px 4%;flex-direction:column;align-items:flex-start;border-bottom:1px solid var(--line)}.nav.open{display:flex}.menu{display:block}.hero-grid,.split,.contact-grid{grid-template-columns:1fr}.grid3,.blog-grid{grid-template-columns:repeat(2,1fr)}.audience,.steps{grid-template-columns:repeat(2,1fr)}}
@media(max-width:600px){.site-header,.nav-wrap{height:72px}.nav{top:72px}.brand img{width:155px}.hero{padding:70px 0}.hero h1{font-size:43px}.lead{font-size:16px}.ribbon-grid{grid-template-columns:1fr 1fr}.ribbon-grid div:nth-child(2){border-right:0}.ribbon-grid div{border-bottom:1px solid var(--line)}.grid3,.grid2,.service-list,.blog-grid,.audience,.steps,.footer-grid{grid-template-columns:1fr}.section{padding:70px 0}.split,.contact-grid{gap:38px}.float-wa{right:12px;bottom:12px}}

/* FASE 2 — SEO y captación */
.seo-hero{background:linear-gradient(135deg,#f3f7f8,#fff);padding:78px 0 62px;border-bottom:1px solid var(--line)}
.seo-hero h1{color:var(--navy);font-size:clamp(40px,5vw,64px);max-width:900px}.seo-hero p{color:var(--muted);font-size:18px;max-width:780px}
.intent{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.intent .card{background:#fff}
.cta-box{background:linear-gradient(135deg,var(--navy2),var(--navy));color:#fff;border-radius:22px;padding:42px}.cta-box h2{color:#fff}.cta-box p{color:#c3d1db}.cta-box .btn{margin-top:10px}
.faq{display:grid;gap:12px}.faq details{border:1px solid var(--line);border-radius:12px;padding:17px 20px;background:#fff}.faq summary{font-weight:850;color:var(--navy);cursor:pointer}.faq p{color:var(--muted);font-size:14px;margin:12px 0 0}
.bullets{display:grid;gap:10px;margin:22px 0}.bullets div{display:flex;gap:10px;align-items:flex-start}.bullets b{color:var(--green)}
.internal-links{display:flex;gap:12px;flex-wrap:wrap;margin-top:25px}.pill{border:1px solid var(--line);padding:10px 13px;border-radius:999px;color:var(--navy);font-weight:800;font-size:12px;background:#fff}.pill:hover{border-color:var(--green);color:var(--green)}
@media(max-width:900px){.intent{grid-template-columns:1fr 1fr}}@media(max-width:600px){.intent{grid-template-columns:1fr}.cta-box{padding:28px}}

/* FASE 2.5 — conversion components */
.whatsapp-float{position:fixed;right:22px;bottom:22px;z-index:80;width:58px;height:58px;border-radius:50%;display:grid;place-items:center;background:var(--green);color:#fff;font-weight:900;box-shadow:0 12px 30px rgba(0,0,0,.22);border:3px solid #fff}
.whatsapp-float:hover{transform:translateY(-2px);background:var(--green2)}
.hero-note{font-size:11px;color:#AFC0CB;margin-top:12px}
.intent-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.intent{padding:24px;border:1px solid var(--line);border-radius:16px;background:#fff}
.intent strong{display:block;color:var(--navy);font-size:17px;margin-bottom:7px}.intent span{display:block;color:var(--muted);font-size:13px;margin-bottom:12px}
.article-body .link{display:inline-block;margin-top:8px}
.case-study{display:grid;grid-template-columns:1.1fr .9fr;gap:22px;align-items:stretch}
.case-visual{min-height:300px;border-radius:20px;background:linear-gradient(135deg,var(--navy2),var(--navy) 70%,#00563E);padding:26px;color:#fff;display:flex;flex-direction:column;justify-content:space-between;overflow:hidden}
.case-visual .bars{height:180px;display:flex;gap:11px;align-items:end}.case-visual i{flex:1;border-radius:5px 5px 0 0;background:linear-gradient(#28B95B,#00672E)}.case-visual small{color:#B8C8D3}
.case-copy{border:1px solid var(--line);border-radius:20px;padding:28px;background:#fff}.case-copy h3{font-size:26px}
.cta-band{background:linear-gradient(135deg,var(--navy),#004634);color:#fff;padding:52px 0}.cta-band h2{color:#fff;margin-bottom:10px}.cta-band p{color:#C4D2DB;max-width:700px}
.faq{display:grid;gap:12px}.faq details{border:1px solid var(--line);border-radius:12px;padding:17px 19px;background:#fff}.faq summary{cursor:pointer;font-weight:800;color:var(--navy)}.faq p{color:var(--muted);font-size:14px;margin:13px 0 0}
.form-success{display:none;padding:13px;border-radius:8px;background:#EAF5EE;color:#176534;font-size:13px}
@media(max-width:920px){.intent-grid,.case-study{grid-template-columns:1fr}}
@media(max-width:600px){.whatsapp-float{right:15px;bottom:15px}.intent-grid{grid-template-columns:1fr}}

.whatsapp-float{position:fixed;right:22px;bottom:22px;z-index:90;width:58px;height:58px;border-radius:50%;border:3px solid #fff;background:#087B38;color:#fff;font-weight:900;box-shadow:0 12px 30px rgba(0,0,0,.22);cursor:pointer}.whatsapp-float:hover{transform:translateY(-2px)}
@media(max-width:600px){.whatsapp-float{right:15px;bottom:15px}}